Vancouver Improv fest
Client: Vancouver Improv Fest
Services:
* Illustration
* Graphic Design
This project was completed in collaboration with my good friend and fearless collaborator Natty Boonmasiri.
the challenge
When the artistic direction team from the Vancouver Improv Fest reached out to me to refresh their visual identity for their 2024 edition, I knew this was the perfect project for vibrant colours and playful character design. I was fortunate to collaborate with Natty Boonmasiri, whose whimsical approach helped bring the wild energy of improv comedy to an effective design system.
the strategy
Natty and I started by re-designing the existing VIF characters that represent Vancouver: a whale, mountains, a science museum, and a pine tree. We were inspired by the collaborative nature of improv and created a fun and dynamic illustration system.
