SoFundMe.Ca
Client: Ontario Public Services Employees’ Union
Agency: Point Blank Creative
Service:
* Animation
Reed Awards Winner:
🥇 Best Use of Humor in an Online Video
🥇Best International Online Video (National)
🥇Best Canadian Online Video
the challenge
As LCBO workers prepared for an upcoming strike, the Ontario Public Services Employees’ Union (OPSEU//SEFPO) needed a powerful message to mobilize support.
the strategy
Point Blank Creative strategized a campaign that uses satire to point out corporate greed in the midst of rising cost of living for the working class.
I used animation to punch up the actor’s exaggerated portrayal of a famed grocery billionaire and illustrate the real implications of privatization.
This campaign has been widely successful with over 8.9 M views and OPSEU has since secured a deal for LCBO workers with 90% in favour.