Revolutions is a short documentary that asks sports enthusiasts, brands, and manufacturers to think differently about environmental sustainability by putting sporting goods at the centre of the conversation. The film uses the bike as a storytelling device to ask some important questions about sustainability such as: What happens to our “toys” when we’re done with them? What happens to a bike at its end-of-life stage? What would it take to design everything with the end in mind?

For additional information about the circular economy and bicycles, see Dr. Szto’s article (with Brian Wilson) entitled Reduce, re-use, re-ride: Bike waste and moving towards a circular economy for sporting goods in the International Review for the Sociology of Sport.